Gabriela Hearst and Fueguia 1833 announce the launch of a fragrance collaboration with two unique scents: Paysandú and New York. The collaboration marks the first time Fueguia 1833 has partnered with a fashion designer, and Gabriela Hearst’s first foray into the world of fragrance.
"Working with Julian on this project of 2 years has been thrilling.It combines my life so far, half with my roots in Paysandú and half in New York.Childhood memories and landscapes (for Paysandú) and the strength of womanhood (for New York) are combined with the alchemy of science and the pheromone potion that Julian crafted. Julian is hungry for knowledge. He has a mind that can distinguish all the ingredients from every part of the world. The Marcela and the Carqueja found in my ranch in Paysandú are now, for the first time, found in a perfume, and are used to calm your nervous system. The perfumes are crafted using the most natural distillery process: a process Julian would liken to acoustic music (as opposed to electric).These perfumes also represent everything I believe true luxury should represent in the current moment: an uncompromising respect for Mother Nature as a muse for our scent, beauty, experience and senses, evoking quality with limited editions as we simply cannot afford to do too much. Rare and special.”- Gabriela Hearst, Founder & Creative Director
In our conversations with Gabriela, there was an evident reverberance in our creative process, rooted in a love for nature and a passion for science and how and why things work. But also, the way her country resonates in her work always attracted me, the consistency in her message. I admired Gabriela’s inquisitive mind and was curious about her relationship with the scented universe. Her concept was very seductive, not only because that Uruguayan botanical reality is where I also grew up—but because it synthesizes the way I approach the creation of Fueguia’s olfactive landscapes. We were the natural translators of her concepts into fragrances. We became instruments in the adaptation of Gabriela’s vision into scent by providing the tools Fueguia 1833 has had since its inception, botanical research, and innovation. For the composition of these perfumes, we incorporated at least two ingredients that had never been used in perfumery before, such as Marcela and Carqueja.”
- Julian Bedel, Founder of Fueguia 1833